Evolution is good. With that thought in mind, Bruce Bush of Wizard Custom
Studios, began to put together a plan to grow his business. Already known
for outstanding custom paint and body work, the Wiz wanted to expand his
business to better cover additional customer needs. Frequently, work on
a project bike had to be delayed due to lack of parts or some type of service
needs. These delays were not only irritating to Bruce, but his customers
as well. That situation spawned the desire to have service and parts in
house. He looked around his 4000 sq. ft facility and said, "We can do this",
enter Scott Storm, a customer who had the Wizards' touch applied to his
sporty. Scott was operating out of his home. His growing customer base
demanded more room. The Wiz and Stormy became a team. Now, they had two
pieces of the evolution puzzle; enter the third piece. Bruce's dad, Frank
listened to the dreams of his eldest and saw an opportunity to step in
and help on the parts and accessories end of the business. Now brawn replaced
brains as a major overhaul of the physical structure known as Wizard Custom
Studios began the evolutionary transformation. Even with all of the work
and hours to add Crossroads Customs and Stormy Custom Bike Works to Wizard
Custom Studios, the customer work still continued. After several months
of intensive re-build, the evolution was ready to begin.
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